World White Web

Apparently search engines are racist now. I personally didn’t notice because I’m too busy basking in my white privilege to care about such things. Fortunately, someone else noticed this problem and has taken it upon herself to do something. Her ridiculous idea is to bring “diversity” to the net and get rid of whiteness.

Have you ever seen something so evil?
Have you ever seen something so evil?

When you search on Google for the term “hand” or “leg,” the results you get back rarely feature a person of color.

My goodness, can you even begin to imagine the hurt feelings?

This man was so upset when he couldn't find an image of a black hand, that he cried for six straight hours. He probably would have kept on crying if a white cop hadn't shown up and shot him in the back for absolutely no reason.
This man was so upset when he couldn’t find an image of a black hand, that he cried for six straight hours. He probably would have kept on crying if a white cop hadn’t shown up and shot him in the back for absolutely no reason.

It was this particular search result that led Swedish design student Johanna Burai to launch the World White Web campaign.

HAHAHAHAHAHAHAHA!!!!

Why am I not surprised?

I was looking for an image of a black hand, and I expected to find one simply by searching for ‘hand’.

A Google image search for the term “hand” gives you about 800 hits, but they are all white. You need to perform a more detailed search if you want to find non-white hands.

Did it ever occur to you that maybe images of white hands show up because the word “hand” is an English word and the majority population in countries that speak English as a first language, are white? I’m sure if you typed in the Ethiopian word for hand into an Ethiopian version of Google (assuming such a thing exists), you would get black hands by default.

Or maybe, God forbid, seeing as the internet was invented by white men primarily in the mainly white United States, that maybe searches are representative of the people behind it? I’m sure if the internet was invented in a black country by black engineers, I’m sure the searches would show more black hands.

What a ridiculous complaint.

These two white men, Bob Kahn and Vint Cerf didn't really invent the internet. They stole the idea from some unnamed black guy and got all the credit unfairly. If you disagree with this statement, you're racist.
These two white men, Bob Kahn and Vint Cerf didn’t really invent the internet. They stole the idea from some unnamed black guy and got all the credit unfairly. If you disagree with this statement, you’re racist.

The World White Web project aims to raise promote equality in search results and raise awareness of  ‘whiteness’ on the Web and any campaigns to stop it.

Yes, we must put a stop to whiteness on the internet. Even though race apparently doesn’t actually exist according to so called progressives, and we’re all supposedly exactly the same, we still need to go to great lengths to get rid of whiteness. It’s for the greater good of humanity.

The site features six images of non-white hands that you are encouraged to download and share on sites like Twitter, Facebook and Pinterest in order to boost their rankings on Google.

This is so fucking stupid.

It also includes links to informative pieces on related topics like white privilege and institutional racism.

And it just gets worse. Despite the fact that Europe, Canada, Australia, New Zealand, and the United States were all built by white people, and despite the fact that these countries are the only ones in the world that allow outsiders from failed countries to come in and have a better life than they the one they left, we still need to hear about how horrible we are. I’ve never once heard someone explain how white privilege or institutional racism actually works. It’s just another one of those situations were if they say it over and over again, it’s eventually assumed to be true.

Keep saying it. Eventually, people will believe it no matter how little substance it has.
Keep saying it. Eventually, people will believe it no matter how little substance it has.
Tell the whites in South Africa or Zimbabwe about how privileged they are. White majorities treat their non-white minorities much better than a non-white majority treats its white minorities. This is fact.
Tell the whites in South Africa or Zimbabwe about how privileged they are. White majorities treat their non-white minorities much better than a non-white majority treats its white minorities. This is fact.

Burai told TNW that it’s about representation:

I think representation is very important for all of us. To be represented in a positive or neutral way in all kinds of media, such as television, magazines, commercials, films etc. That’s why I want to make the Google Image Search a little more diverse.

Yes, and I’m sure if you left Sweden and went to Africa or the Middle East, they’d all be doing the same thing for you. I’m sure they’d care very much about making you feel represented.

Less than a week old, the final year student’s project is gaining traction online with over 2,000 shares of the images on Facebook already. It will be interesting to see the impact of such a simplistic approach to a complex problem.

Another 2000 idiots.

On the topic, let me just do a random search of a certain word an see what comes up.

I just don't understand. I wanted to get an image of a Swedish person, but for some reason, Google images only shows the vegetable when I search for
I just don’t understand. I wanted to get an image of a Swedish person, but for some reason, Google images only shows the vegetable when I search for “Swede”. This is outrageous. I need to start a campaign that makes Swedish people more represented in Google searches.
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